An AI assistant that doesn’t stop at the answer.

Ask most assistants for something and what comes back is a plan. The booking, the payment, the form and the chasing are still yours to do.

SAM sits inside WhatsApp and Telegram, so asking it feels like asking a friend who happens to be very organised. Book a table for four tonight. Pay the phone bill. Find a flight for Thursday and compare the fares. Draft a reply to my landlord. Put these receipts in a spreadsheet. Remind me on Sunday.

SAM checks with you when a detail is missing, reports back as it goes, and works from a computer of its own, with a browser, so websites, forms and files are handled for you. It keeps the context from one request to the next, so you never have to repeat yourself.

Every payment starts with your yes.

When a task costs money, SAM stops and sends you one card: the item, the amount, and who is being paid. Yes or No, in the chat. Silence counts as No.

Say yes and two things happen together: a hold for that amount goes on your card, and SAM settles with the merchant from its own. When the payment clears, you’re billed what was actually paid, never more than the hold. If the purchase falls through, the hold is released and nothing is charged. Your card number lives with Stripe; SAM’s chat and AI never see it.

Flights, hotels and car hire are the exception. SAM finds the option and sends you the link, but never pays for those itself. How SAM charges, in full.

$29 a month. Purchases at cost.

No markup on anything SAM buys for you. Cancel any time by telling SAM.